ZICAM TOTAL IMMUNE

The trusted cold and flu brand debuted something new in 2015:  a dietary supplement that provides performance and immune support primarily for women, replenishing what their active lives take out.

SELF Magazine Pre-Roll Videos

These pre-roll videos for SELF Magazine's website directly targeted our active female consumers, encouraging them to support their immune systems and live life totally in, with Zicam Total Immune.

The videos increased Zicam's follower count by more than 1,800*, and at a click-through rate 10 times the industry average**, they resonated so well with readers that SELF decided to create a case study of our materials.

*Facebook analytics

**SELF case study

"Every Body"                                                                           "Inside Out"

      Kathryn Budig Videos

Kathryn Budig is a yoga instructor and all-around life guru whose Instagram following has made her a prominent social influencer. She partnered with Zicam Total Immune in this series of videos showing her on-the-go, healthy lifestyle. The videos were featured on both parties' Facebook pages.

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